Limousin365: From Limousin Today to Independent Breed Magazine, History and Staff
Profile updated November 2026
Limousin365 is the breed magazine that took over from Limousin Today, for nearly half a century the flagship publication of the North American Limousin Foundation (NALF). Under a sale agreement with the NALF board, the privately owned Limousin365 group bought Limousin Today and relaunched it as Limousin365 starting in January 2020.
| Former name | Limousin Today, NALF's official breed publication |
|---|---|
| Relaunched | January 2020 as Limousin365 |
| Owner | Limousin365 ownership group; issues published by Precision Marketing |
| Frequency | Four editions a year: Spring Sale, Herd Sire, Breeder Directory and Fall Sale |
| Breed association | North American Limousin Foundation, Aurora, Colorado, organized 1968 |
| Subscriptions | Handled by Limousin365 |
| Official website | NALF: Limousin365 announcement |
History of Limousin365 (formerly Limousin Today)
The North American Limousin Foundation was organized under Colorado law on June 20, 1968, and held its first annual meeting at the Brown Palace Hotel in Denver in July 1969. Limousin genetics arrived through Canada: the French bull Prince Pompadour was imported in November 1968, his semen became available in the United States in July 1969, and in the fall of 1971 Kansas Colonel became the first live Limousin bull permanently imported to the U.S. The first National Limousin Sale was held at the National Western Stock Show that same year, and the junior association, NALJA, formed in 1973.
Breed publishing grew alongside the herdbook. Dale Runnion, a former NALF executive vice president who had worked on Drovers Journal and the Aberdeen Angus Journal, owned and published the International Limousin Journal and Limousin World. NALF's own magazine, Limousin Today, served for nearly 50 years as the breed's main promotional piece.
At an August board meeting the NALF directors approved selling Limousin Today to the Limousin365 ownership group, with the magazine rebranded Limousin365 and its first issue planned for January 1, 2020. NALF said the sale let the foundation focus on keeping its herdbook accurate while the new owners worked with breeders to promote Limousin and Lim-Flex cattle.
Limousin365 (formerly Limousin Today) Today
Limousin365 publishes four editions a year, built around the breed's marketing calendar: a January Spring Sale edition, an April Herd Sire edition, a July Breeder Directory and an October Fall Sale edition. Issues are also posted online, where the July Breeder Directory serves as a reference to Limousin and Lim-Flex seedstock herds.
NALF, now based at 6155 S. Main Street in Aurora, Colorado, links to the magazine from its News and Media pages and runs its own Limousin Media design service, the Limousin Latest e-newsletter and show news. The foundation passed 500,000 recorded animals in 1985 and hosted the 23rd International Limousin Congress in Denver in 2018.
What Limousin365 (formerly Limousin Today) Is Publishing Now
Herd sires and genetics
The April Herd Sire edition and EPD-driven features on Limousin and Lim-Flex bulls for registered and commercial herds.
Sales and marketing
Spring and fall sale editions with sale advertising, reports and the breed's production-sale calendar.
Breeder directory
The July Breeder Directory edition, a listing of Limousin breeders that doubles as a year-round reference.
Limousin365 (formerly Limousin Today) Editors and Staff
NALF's announcement and media pages name these magazine and breed contacts:
- Kiley McKinna - Ownership partner, Limousin365
- Tatum Swink - Director of Limousin Media and Activities, NALF
- Dale Runnion - Former publisher of Limousin World and International Limousin Journal (1917-2016)
NALF's general contact is Limousin@NALF.org; Limousin365 handles its own subscriptions.
Who Reads Limousin365 (formerly Limousin Today)
Readers are registered Limousin and Lim-Flex breeders, junior members and commercial cattlemen who use Limousin genetics in crossbreeding programs. Cattle and calves account for about 37 percent of U.S. animal receipts, according to USDA's Economic Research Service, and breed magazines like Limousin365 drive much of the bull marketing behind that business.
Limousin breeders know their red and black cattle by sight, and they know the sale catalog by heart. For something lighter between the Herd Sire and Fall Sale editions, farm.FM serves up farm satire and farm humor with a deadpan face, plus ranch humor for anyone who has priced bulls by moonlight. Its farm jokes come out more than four times a year.
farm.FM calls itself the nation's first satirical farm site, and between the headlines it spins Tractor Tunes, country music for farmers; a good place to start reading is this farm.FM columnist's archive.
Limousin365 (formerly Limousin Today) Sources and Agriculture Authority Links
- NALF: Limousin Today becomes Limousin365 - the sale agreement and rebranding.
- North American Limousin Foundation: History - founding, imports and milestones.
- Saddle and Sirloin Portrait Foundation: Dale F. Runnion - an early Limousin publisher.
- USDA ERS: Animal product receipts - cattle as the largest livestock sector.
- USDA NASS Quick Stats - federal cattle inventory statistics.
Limousin365 (formerly Limousin Today) FAQ
What happened to Limousin Today?
NALF sold it to the Limousin365 ownership group, which relaunched it as Limousin365 starting in January 2020.
How often is Limousin365 published?
Four times a year, in January, April, July and October.
Who runs the Limousin breed registry?
The North American Limousin Foundation in Aurora, Colorado, organized in 1968.
When did Limousin cattle reach the U.S.?
Semen arrived in 1969, and the first live bull was permanently imported in 1971.
Limousin Today's long run as the breed's flagship continues, under new owners and a new name, in Limousin365.