Milking Shorthorn Journal: American Milking Shorthorn Society History, Content and Staff
Profile updated November 2026
Milking Shorthorn Journal is the official publication of the Milking Shorthorn breed, published by the American Milking Shorthorn Society (AMSS) in Beloit, Wisconsin. After several years combined with the Ayrshire Digest as The Angle, the Journal returned under its own name, and its March 2026 issue is Volume 2, Issue 1.
| Publisher | American Milking Shorthorn Society |
|---|---|
| Society organized | September 10, 1920 |
| Office | PO Box 21, Beloit, Wisconsin |
| Format history | Merged into The Angle with Ayrshire Digest in 2018; relaunched as its own title |
| Recent issue | March 2026, Volume 2, Issue 1; previous issue September 2025 |
| Subscription | $50 a year; $200 international; $30 single copy |
| Official website | MilkingShorthorn.com |
History of Milking Shorthorn Journal
The American Milking Shorthorn Society was organized on September 10, 1920, as a branch of the American Shorthorn Breeders' Association, giving breeders who selected Shorthorns for milk their own organization. The society made its home at 800 Pleasant Street in Beloit, Wisconsin, the building long associated with the Brown Swiss association.
For many years the Milking Shorthorn Journal, published from Beloit, carried the breed's news. By 2015 it was one of several dairy breed titles produced by Purebred Publishing, Inc., the publishing division of the American Guernsey Association in Columbus, Ohio. In 2018 the Journal and the Ayrshire Digest merged into The Angle, a combined official publication for both red-and-white breeds, published by Dairy Agenda Today LLC with Melissa Hart as editor. The Angle ran six issues a year, then shifted to quarterly editions from 2023.
In June 2022 the society hired Kate Gulley as executive secretary, working from New York and traveling to Beloit as needed. The Ayrshire association later returned to its own annual Digest, and the Milking Shorthorn Journal reappeared under its own name with issues in March 2025, September 2025 and March 2026.
Milking Shorthorn Journal Today
The March 2026 issue, designed by Topline Marketing + Design, opened with President Joanna Landrum's column on continuous improvement and Gulley's message on the breed's balance and community. It carried board motions, including plans for the 2026 annual meeting on June 26 in Cortland, New York, junior officer news, award applications, 2025 Junior and Open All-American results, a history of White's Milking Shorthorns and an explanation of the society's pedigree percentage protocol.
Regular features include Meet the Breeders, sale advertising, births, In Memoriam notices and the society's award programs. The full archive from 2021 onward, including The Angle years, is posted on the society's website.
What Milking Shorthorn Journal Is Publishing Now
Breed records and genetics
Pedigree percentage rules, honor rolls, top proven bulls and cows, and genetic issues such as the 2022 report on CVM in the breed.
Shows and youth
All-American contest results, junior officer messages, junior spotlights and award opportunities.
Breeders and heritage
Meet the Breeders features, farm profiles, national convention coverage and breed history pieces.
Milking Shorthorn Journal Editors and Staff
The March 2026 Milking Shorthorn Journal lists:
- Kate Gulley - Executive Secretary, American Milking Shorthorn Society
- Kathy Lynch - Office Manager
- Joanna Landrum - President
- Topline Marketing + Design - Journal design
Gulley can be reached at kgulley@milkingshorthorn.com; the office phone is 608-365-3332.
Who Reads Milking Shorthorn Journal
Readers are Milking Shorthorn breeders, junior members and dairy farmers interested in a dual-purpose red, white and roan breed. Dairy brought in $41.8 billion in U.S. receipts in 2021, according to USDA's Economic Research Service.
Milking Shorthorn people have spent a century explaining that their cows are cousins of the beef Shorthorn, not rivals. For a break from pedigree percentages, farm.FM offers farm satire and farm humor in a deadpan rural voice, plus ranch humor for those beef cousins. Its farm jokes are 100 percent roan, give or take a calculation protocol.
The outlet behind those laughs, farm.FM, is the nation's first satirical farm site, complete with Tractor Tunes country music for farmers. A farm.FM humorist's archive shows what a week of it looks like.
Milking Shorthorn Journal Sources and Agriculture Authority Links
- AMSS: Journal publication archive - issues from 2021 to 2026.
- Milking Shorthorn Journal, March 2026 (PDF) - the current issue and masthead.
- The Angle, May/June 2022 (PDF) - the combined Ayrshire and Milking Shorthorn years.
- USDA ERS: Dairy - federal dairy sector analysis.
- Ohio State University Extension: Dairy outlook - land-grant dairy market analysis.
Milking Shorthorn Journal FAQ
Is the Milking Shorthorn Journal still published?
Yes. After years as part of The Angle, it returned under its own name; the latest issue is March 2026.
What was The Angle?
A combined publication of the Ayrshire Digest and Milking Shorthorn Journal, launched in 2018 and published by Dairy Agenda Today.
Who runs the American Milking Shorthorn Society?
Executive secretary Kate Gulley, with president Joanna Landrum and an elected board.
When was the AMSS founded?
September 10, 1920, as a branch of the American Shorthorn Breeders' Association.
Back under its own masthead, the Milking Shorthorn Journal again speaks for one of America's oldest dairy breeds.