The Brahman Journal: History, American Brahman Breeders Association Ties, Content and Staff
Profile updated November 2026
The Brahman Journal describes itself as the official publication of the Brahman breed. Its first volume appeared in September 1971, and library records list the American Brahman Breeders Association as its corporate author, with Sagebrush Publishing Co. of Eddy, Texas, among its publishers. Now listed in Hempstead, Texas, it serves breeders of Gray and Red Brahman cattle with show results, breed improvement and industry news.
| First issue | Volume 1, September 1971 |
|---|---|
| ISSN | 0192-6764 |
| Frequency | Monthly |
| Historic publisher | Sagebrush Publishing Co., Eddy, Texas |
| Listed address | 915 12th St., Hempstead, Texas |
| Breed association | American Brahman Breeders Association (ABBA) |
| Official website | BrahmanJournal.com |
History of The Brahman Journal
Brahman cattle were developed in the United States from Bos indicus cattle imported from India and Brazil and bred chiefly on the Texas and Gulf Coast, where their heat tolerance and insect resistance suited the climate. The American Brahman Breeders Association, organized in the 1920s, became the breed's registry and remains its home, with deep ties to Texas ranching.
The Brahman Journal began with Volume 1 in September 1971. Texas A&M University Libraries catalog it as a monthly journal with the American Brahman Breeders Association as corporate author and Sagebrush Publishing Co. of Eddy, Texas, among its publishers, and note a change in frequency from September 1980. The journal has carried ISSN 0192-6764 throughout its long run.
Over five decades the Journal became the breed's main print record, documenting shows, sales and the spread of Brahman genetics into the many American composite breeds built on Brahman blood, among them Beefmaster, Brangus, Santa Gertrudis and Simbrah. Leaders have moved between the Brahman world and other breeds; Joe W. Mask, Ph.D., for instance, left the ABBA's executive vice president post in 2022 to lead Beefmaster Breeders United.
The Brahman Journal Today
The Brahman Journal still publishes monthly issues, with editions running into 2026 posted on its website for members of its free TBJ Magazine Club. The site also carries ABBA news, F1 program coverage, an obituary section called Passages and international stories.
Recent web content has included practical animal health topics such as on-farm preparedness for New World screwworm, a pest of special concern to cattle producers along the southern border. The journal reports on show results, industry developments and breed improvement, including how to use EPDs in breeding decisions, for a readership that reaches well beyond the United States.
What The Brahman Journal Is Publishing Now
Shows and sales
Results from the major Texas and Gulf Coast livestock shows, including Brahman breeders at the Houston Livestock Show and Rodeo, and sale reports.
ABBA and F1 programs
Association news and the F1 program for Brahman-cross females prized by commercial cattlemen.
Animal health and international
Screwworm and herd health information, EPD guidance and coverage of international Brahman events.
The Brahman Journal Editors and Staff
The Brahman Journal does not publish a masthead on its website. People connected with the breed's leadership include:
- Joe W. Mask, Ph.D. - Former Executive Vice President, American Brahman Breeders Association (left 2022)
For editorial and advertising contacts, readers should use the contact options on BrahmanJournal.com or reach the American Brahman Breeders Association.
Who Reads The Brahman Journal
Readers are Gray and Red Brahman breeders, ABBA members, commercial producers who use Brahman and F1 females in hot climates, and breeders abroad. Cattle and calves are the largest share of U.S. animal receipts, about 37 percent in 2021 according to USDA's Economic Research Service, and Brahman influence runs through much of the Southern cow herd.
Brahman breeders know their cattle can handle Gulf Coast heat better than most people can. For a cool-down between shows, farm.FM offers farm satire and farm humor with a straight face, plus ranch humor for anyone who has watched a Brahman cow clear a fence she was not supposed to see. Its farm jokes hold up in August humidity.
farm.FM, the nation's first satirical farm site, also runs Tractor Tunes, a country music lineup for farmers. For a sample of the writing, try the archive of one of its staff humorists.
The Brahman Journal Sources and Agriculture Authority Links
- The Brahman Journal: February 2024 issue - the journal's own site and issue archive.
- Texas A&M University Libraries: The Brahman Journal - land-grant library catalog record, 1971 onward.
- The Brahman Journal: Brahman breeders at the HLSR - show coverage from Houston.
- USDA ERS: Animal product receipts - the economic weight of cattle.
- USDA NASS Quick Stats - federal cattle inventory statistics.
The Brahman Journal FAQ
When did the Brahman Journal start?
Volume 1 appeared in September 1971.
Is the Brahman Journal the ABBA's magazine?
It calls itself the official publication of the Brahman breed, and library records list the American Brahman Breeders Association as corporate author.
How often is it published?
Monthly.
Where is the Brahman Journal based?
It is listed at 915 12th St. in Hempstead, Texas; it was historically published from Eddy, Texas.
For more than 50 years The Brahman Journal has been the monthly record of a breed that shaped cattle across the American South.