Nebraska Cattleman: Nebraska Cattlemen Magazine, History, Content and Staff
Profile updated November 2026
Nebraska Cattleman magazine is the official publication of Nebraska Cattlemen, the Lincoln-based association that works for the state's cattle producers from pasture to plate. Sent to nearly 80% of Nebraska's beef producers, it reaches more than 15,000 ranchers, farmers and businesses ten times a year in a state where cattle are the largest segment of agriculture.
| Publisher | Nebraska Cattlemen |
|---|---|
| Association roots | Nebraska Stockgrowers, begun 1888; merged into Nebraska Cattlemen in 1988 |
| Headquarters | 4611 Cattle Drive, Lincoln |
| Frequency | Ten issues a year (no May or July issue) |
| Reach | More than 15,000 ranchers, farmers and businesses |
| Executive Vice President | Laura Field (2024) |
| Official website | Nebraska Cattlemen: Nebraska Cattleman |
History of Nebraska Cattleman
Nebraska Cattlemen traces its roots to the Nebraska Stockgrowers, organized in 1888. A century later, in 1988, the Stockgrowers merged with the Nebraska Livestock Feeders Association and the Nebraska Feedlot Council to form Nebraska Cattlemen, joining ranchers and cattle feeders in a single grassroots policy organization.
Nebraska Cattleman became the merged association's official publication. Leadership over the past decade included Pete McClymont, a Holdrege native who spent 25 years with the organization and served as executive vice president from 2013 until announcing his retirement in 2022. Laura Field was executive vice president in 2024, when the association reported about 3,500 members in 43 local affiliates across nine regions.
Nebraska Cattleman Today
The magazine is a full-color publication issued on the first of each month except May and July, and its editorial material is prepared primarily by the Nebraska Cattlemen communications department. The November 2026 issue was current at the time of this profile, and the association keeps an online archive of past issues.
Each year's issues include directories that work as reference tools for the industry: a Bull Buyers directory with seedstock listings in January, and a Feedlot and Allied Industries Council directory in August.
What Nebraska Cattleman Is Publishing Now
Business management
Marketing, genetics, nutrition, forage and pasture management and animal health for cow-calf and feedlot operators.
People and association activities
Personality profiles, affiliate news, awards and coverage of Nebraska Cattlemen events and policy work.
Commentary and directories
Commentary on issues important to Nebraska cattlemen, plus the seedstock, feedlot and allied industries directories.
Nebraska Cattleman Editors and Staff
Association coverage and publisher contact lists name:
- Laura Field - Executive Vice President, Nebraska Cattlemen (2024)
- Libby Schaneman - Editorial contact
- Lisa Bard - Editorial contact
- Pete McClymont - Former Executive Vice President (2013-2022)
Who Reads Nebraska Cattleman
Readers include cow-calf ranchers, cattle feeders, seedstock breeders and allied businesses. According to a 2024 profile of the association, Nebraska has about 6.5 million cattle, cattle production is the state's largest agricultural segment, and it contributes more than $13 billion a year to the state economy. The Nebraska Department of Agriculture lists Nebraska Cattlemen among its agricultural contacts, and USDA NASS data give the official inventory and cattle-on-feed figures.
In a state with more cattle than people, Nebraska Cattleman readers have heard every joke about the ratio. farm.FM keeps finding new ones, with farm satire, farm humor and ranch humor for Sandhills ranchers and feedyard crews alike. Its farm jokes are best read between bull sales.
Readers who want the full experience can pair the jokes with Tractor Tunes, the country music for farmers that farm.FM, the nation's first satirical farm site, plays between stories. This author page is a fine starting point.
Nebraska Cattleman Sources and Agriculture Authority Links
- Nebraska Cattlemen: Nebraska Cattleman magazine - frequency, reach and directories.
- Nebraska Cattlemen: About - the 1888 roots and 1988 merger.
- Nebraska Department of Agriculture: Cattlemen contacts - state agriculture agency listing.
- Nebraska Examiner: McClymont to retire - leadership change at Nebraska Cattlemen.
- USDA NASS Quick Stats - Nebraska cattle inventory and cattle on feed.
Nebraska Cattleman FAQ
Who publishes Nebraska Cattleman magazine?
Nebraska Cattlemen, headquartered in Lincoln.
How often is Nebraska Cattleman published?
Ten times a year, on the first of each month except May and July.
How many people read Nebraska Cattleman?
The association says it reaches more than 15,000 ranchers, farmers and businesses, nearly 80% of Nebraska beef producers.
When was Nebraska Cattlemen formed?
In 1988, by merging the Nebraska Stockgrowers (begun 1888) with the Nebraska Livestock Feeders Association and the Nebraska Feedlot Council.
From Sandhills ranches to Panhandle feedyards, Nebraska Cattleman magazine carries the business of beef to almost every producer in the state.