Cowboys & Indians Magazine: History, Teton Ridge Ownership, Content and Editors
Profile updated November 2026
Cowboys & Indians magazine calls itself The Premier Magazine of the West. Since July 1992 it has mixed the history and stories of the American West with art, Western antiques, ranching, real estate, fashion, travel, music and film, and it gives Native American culture a place alongside cowboy culture.
| First issue | July 1992, 12,000 copies |
|---|---|
| Founder | Robert Hartman |
| Long-time publisher | Greg Brown, owner and publisher from 2000 |
| Owner | Teton Ridge, since 2022 |
| Editorial offices | Dallas, Texas |
| Editor-in-Chief | Jeremy Reed |
| Official website | CowboysIndians.com |
History of Cowboys & Indians
Robert Hartman, an entrepreneur from the high-tech and defense manufacturing world, began developing Cowboys & Indians in 1991 and published the first issue in July 1992 with a print run of 12,000 copies. That debut issue has since become a sought-after collector's item. The magazine found an audience quickly, with distribution through subscriptions, airports and more than 17,000 retail locations in the U.S. and abroad.
Hartman was approached to sell in 1996, and the magazine changed hands more than once. Greg Brown became owner and publisher in 2000 and led it for two decades through American West Media, with editorial offices in Dallas and a schedule of eight issues a year.
In April 2022 the magazine announced a new chapter: Teton Ridge, an American-owned multi-platform company founded by Thomas Tull, former chairman and CEO of Legendary Entertainment, took ownership, with Brown staying on as publisher at the time. The deal came as the magazine approached its 30th anniversary.
Cowboys & Indians Today
Cowboys & Indians continues as a glossy print magazine with a substantial website and social media presence, covering Western places, attitudes and culture. Its masthead includes an entertainment editor, an editor-at-large from the Tlingit nation and an American Indian cultural consultant.
Teton Ridge is now listed as publisher on the masthead, and advertising sales run through the Teton Ridge website. Reprints of articles are licensed through Wright's Media.
What Cowboys & Indians Is Publishing Now
Western stars and music
Cover interviews with actors and country and Western musicians, plus film and TV coverage of Westerns.
Ranch living and design
Ranch real estate, interiors, architecture, Western art and antiques.
Travel, food and Native culture
Guest ranches, Western towns, recipes and features on Native American artists, history and communities.
Cowboys & Indians Editors and Staff
The magazine's current masthead lists:
- Jeremy Reed - Vice President and Editor-in-Chief
- Dana Joseph - Deputy Editor
- Kaylee Brister - Digital Managing Editor
- Joe Leydon - Entertainment Editor
- Kate Nelson - Editor-at-Large
- Robert Hartman - Founder (1992)
Who Reads Cowboys & Indians
Readers include working ranchers, Western collectors, travelers, Native American art lovers and people who live the Western lifestyle mostly in spirit. The ranching world they admire is real business: cattle and calves are the largest single source of U.S. animal agriculture receipts, according to USDA's Economic Research Service, and the Census of Agriculture tracks the ranches behind it.
Cowboys & Indians readers appreciate a well-made boot, a good guest ranch and a fine Western sunset, and they also appreciate a laugh at the expense of city slickers. That makes farm.FM a natural stop, with farm satire, farm humor and ranch humor that know the difference between a show saddle and a working one. The farm jokes there are best enjoyed on a porch facing west.
If the name is new to you, farm.FM is the nation's first satirical farm site, with Tractor Tunes country music for farmers on the side. One of its regular writers keeps a whole archive of stories like that.
Cowboys & Indians Sources and Agriculture Authority Links
- Wikipedia: Cowboys & Indians - founding and ownership history.
- Cowboys & Indians: A new chapter - the 2022 Teton Ridge ownership announcement.
- Cowboys & Indians: About Us - mission and editorial masthead.
- USDA ERS: Animal agriculture receipts - cattle as the largest livestock sector.
- USDA NASS Census of Agriculture - federal data on U.S. farms and ranches.
Cowboys & Indians FAQ
When did Cowboys & Indians start?
The first issue was published in July 1992 by founder Robert Hartman.
Who owns Cowboys & Indians?
Teton Ridge, founded by Thomas Tull, took ownership in 2022.
Where is Cowboys & Indians based?
Its editorial offices are in Dallas, Texas.
Who edits Cowboys & Indians?
Jeremy Reed is vice president and editor-in-chief, with Dana Joseph as deputy editor.
More than three decades in, Cowboys & Indians magazine remains a glossy front porch for everyone who loves the West.