Wisconsin Agriculturist: Farm Progress Brand for Wisconsin, Digital Shift, Coverage and Readers
Profile updated November 2026
Wisconsin Agriculturist is the Farm Progress magazine for America's Dairyland, written for the state's dairy farmers, crop growers and livestock producers. It carries a long publishing legacy and a volume number in the hundreds, yet it is also one of the first Farm Progress state titles to commit fully to screens: from 2027 it becomes digital-only.
| Publisher | Farm Progress, part of Informa, St. Charles, Illinois |
|---|---|
| Coverage area | Wisconsin |
| Frequency | Monthly, with a combined April/May issue |
| Subscription | $35 a year (as listed in 2023) |
| Website | WisconsinAgriculturist.com content now on FarmProgress.com |
| Format change | Digital-only beginning in 2027 |
| Official website | Wisconsin Agriculturist on FarmProgress.com |
History of Wisconsin Agriculturist
Wisconsin Agriculturist has a long legacy of informing the state's farm industry and has been part of the Farm Progress group for decades. When Penton Media bought Farm Progress from Fairfax Media for $79.9 million in 2012, Wisconsin Agriculturist was among the titles in the deal, along with Prairie Farmer, The Farmer and Michigan Farmer, all serving the upper Midwest. Informa then acquired Penton, and with it Farm Progress, in November 2016.
In recent years the magazine has been printed monthly, with a combined April/May issue, and published under Informa's name from Farm Progress headquarters in St. Charles, Illinois. A 2023 column by Willie Vogt described how WisconsinAgriculturist.com let readers set cash grain prices and weather to their own location, and how digital editions added audio read-aloud and phone-friendly reader pages.
Wisconsin Agriculturist Today
Farm Progress lists Wisconsin Agriculturist as one of its 14 state and regional brands. The magazine has announced that it shifts to digital-only issues in 2027, joining Missouri Ruralist in leaving print, while Indiana Prairie Farmer is also moving online. Digital editions already offer news, auction and marketplace listings, interactive features, article narration and easy sharing.
University of Wisconsin county Extension offices promote the digital issues, and regional Extension educators in crops and soils, dairy and livestock contribute expertise to the magazine's coverage.
What Wisconsin Agriculturist Is Publishing Now
Dairy
Herd management, milk markets, dairy policy and profiles of Wisconsin dairy farms large and small.
Crops and forage
Corn, soybean, alfalfa and forage production, soil health and agronomy advice for Wisconsin conditions, with Extension crops and soils input.
Local and national news
Wisconsin-focused news, weather and markets, plus national stories such as trade or EPA changes when they affect local farm businesses.
Wisconsin Agriculturist Editors and Staff
People named in Wisconsin Agriculturist materials include:
- Willie Vogt - Author of 2023 reader column on digital features
- Jordyn Sattler - UW Extension regional educator, crops and soils (contributor)
- Jackie McCarville - UW Extension regional educator, dairy (contributor)
- Casey Lobdell - UW Extension regional educator, livestock (contributor)
Readers can sign up for digital issues through FarmProgress.com and through participating UW Extension county offices.
Who Reads Wisconsin Agriculturist
Readers are Wisconsin farmers with diversified production interests, from dairy herds to cash grain. The magazine focuses on the diversified production interests of Wisconsin's farmers, according to UW Extension. Dairy remains the state's signature sector, and USDA's Economic Research Service tracks the milk production and price trends that shape the magazine's dairy coverage.
Wisconsin Agriculturist readers get up before dawn for milking, which leaves the afternoon free for a laugh or two. farm.FM serves dairy-country farm satire, farm humor about cheese-curd diplomacy, ranch humor for the beef side of the state and farm jokes made to be told in the parlor. It is a cheerful companion to a magazine heading into its digital-only era.
farm.FM got there first as the nation's first satirical farm site, and it backs the writing with Tractor Tunes, country music for farmers. Here is one contributor's collection of farm satire to start with.
Wisconsin Agriculturist Sources and Agriculture Authority Links
- Wisconsin Agriculturist shifts to digital-only in 2027 - the magazine's format announcement.
- Wisconsin Agriculturist: Maximize your smartphone - Willie Vogt's 2023 column on digital features.
- UW Extension Lafayette County: Wisconsin Agriculturist - Extension contributors and digital sign-up.
- USDA ERS: Dairy - federal dairy market and production analysis.
- USDA NASS: Census of Agriculture - Wisconsin farm census data.
Wisconsin Agriculturist FAQ
Who publishes Wisconsin Agriculturist?
Farm Progress, a division of Informa based in St. Charles, Illinois.
Is Wisconsin Agriculturist ending print?
Yes. It has announced a shift to digital-only issues in 2027.
How often does Wisconsin Agriculturist publish?
Monthly, with a combined April/May issue.
Does UW Extension contribute to Wisconsin Agriculturist?
Yes. UW Extension regional educators in crops and soils, dairy and livestock are named as contributors.
From the milking parlor to the phone screen, Wisconsin Agriculturist keeps covering the farmers who make Wisconsin the Dairy State.