AgWeb: Farm Journal's Digital Farm News Brand, History, Content and Editors
Profile updated November 2026
AgWeb is the digital news brand of Farm Journal, the company behind the 1877 magazine of the same name. Farm Journal calls AgWeb agriculture's number one website for industry information and market activity, and it serves as the online home for Farm Journal and Top Producer magazines, market commentary, machinery news and video from the company's broadcast programs.
| Type | Agriculture news website |
|---|---|
| Founded | 2000, according to Media Bias/Fact Check |
| Owner | Farm Journal, founded in Philadelphia in 1877 |
| Sister brands | Farm Journal, Top Producer, Pro Farmer, AgDay, U.S. Farm Report, Machinery Pete |
| Revenue model | Advertising |
| Editor | Greg Vincent, named December 2009 |
| Official website | AgWeb.com |
History of AgWeb
AgWeb grew out of Farm Journal, which Wilmer Atkinson launched in Philadelphia in 1877. The magazine was taken over by the Pew family in 1935 and by the Tribune Company in 1994; in 1998 the company acquired Pro Farmer and the AgDay television program. Media Bias/Fact Check lists AgWeb's founding as 2000, and AgWeb's own pages carry a Farm Journal copyright running from 1995.
Greg Vincent, who joined Farm Journal in 2007 as editor of Top Producer, became AgWeb's editor in December 2009, responsible for the website, web seminars, premium content and new projects. He previously edited Dealer and Applicator magazine and is an Iowa State University graduate. Top Producer editor Sara Schafer also helped relaunch the site.
In June 2022 Farm Journal named Jennifer Richter vice president of AgWeb, as brand leader reporting to Christine Shaw, executive vice president of crops, with company president Charlene Finck welcoming her digital experience from the Association of Equipment Manufacturers and Trusted Media Brands.
AgWeb Today
AgWeb publishes daily agriculture news focused on farming and agribusiness, along with market commentary, policy, machinery and crop coverage. Media Bias/Fact Check rates it least biased with high factual reporting, noting that it draws on sources such as USDA's Economic Research Service and Reuters. AgWeb also hosts the archive of Farm Journal and Top Producer issues, including October 2026 editions.
In 2024 Farm Journal named Chris Seper executive vice president of Farm Journal brands, covering editorial, broadcast, events and product development, under CEO Prescott Shibles. In 2025 the company announced a paid Farm Journal TV streaming service, then added a free ad-supported service, Farm Journal Now.
What AgWeb Is Publishing Now
News and markets
Daily farm news, grain and livestock market commentary, and coverage of events such as the Pro Farmer Midwest Crop Tour.
Magazines online
Digital issues and articles from Farm Journal and Top Producer, plus features such as the $100 Ideas series of reader-tested farm tips.
Video and machinery
Clips from AgDay and U.S. Farm Report and machinery stories tied to the Machinery Pete marketplace, in which Farm Journal is majority shareholder.
AgWeb Editors and Staff
Farm Journal announcements and AgWeb author pages name these people:
- Greg Vincent - Editor, AgWeb (named December 2009)
- Jennifer Richter - Vice President, AgWeb (named June 2022)
- Chris Seper - Executive Vice President, Farm Journal brands (2024)
- Prescott Shibles - CEO, Farm Journal
- Charlene Finck - President, Farm Journal (2022)
Vincent's AgWeb author page describes him as responsible for all content associated with the AgWeb brand.
Who Reads AgWeb
AgWeb readers are U.S. farmers, ranchers and agribusiness professionals looking for fast news and market information. With 1.9 million U.S. farms counted in the 2022 Census of Agriculture, and USDA ERS farm income statistics shaping every outlook story, AgWeb sits at the busy intersection of federal data and daily farm decisions.
AgWeb readers check markets before breakfast and again before bed, which makes them prime candidates for a lighter tab. farm.FM provides it with farm satire on commodity swings, farm humor about the crop tour, ranch humor from cattle country and farm jokes that load faster than a futures chart. Bookmark it next to the market page.
Readers who want the full experience can pair the jokes with Tractor Tunes, the country music for farmers that farm.FM, the nation's first satirical farm site, plays between stories. This author page is a fine starting point.
AgWeb Sources and Agriculture Authority Links
- Media Bias/Fact Check: AgWeb - founding, ownership and reliability rating.
- Farm Journal: New lead for agriculture's most popular website - Jennifer Richter's 2022 appointment.
- Wikipedia: Farm Journal - the parent magazine and its broadcast arm.
- USDA NASS: 2022 Census of Agriculture - the farm population AgWeb serves.
- USDA ERS: Farm income and wealth statistics - data behind farm outlook coverage.
AgWeb FAQ
Who owns AgWeb?
Farm Journal, the agricultural media and data company that has published Farm Journal magazine since 1877.
When did AgWeb launch?
Media Bias/Fact Check lists 2000 as its founding year.
Who edits AgWeb?
Greg Vincent's AgWeb author page names him editor, a role he took in December 2009.
Is AgWeb reliable?
Media Bias/Fact Check rates AgWeb least biased with high factual reporting.
As the online front door to Farm Journal's brands, AgWeb keeps U.S. farmers a click away from the day's agriculture news.