Precision Farming Dealer: Lessiter Media Profile, Summit, Coverage and Editors
Profile updated November 2026
Precision Farming Dealer is Lessiter Media's brand for the dealers and specialists who sell, install and support guidance, data and automation technology on farms. It grew out of the publisher's Farm Equipment magazine and now runs its own website, editorial content and the annual Precision Farming Dealer Summit in Indianapolis.
| Publisher | Lessiter Media, Brookfield, Wisconsin |
|---|---|
| Origin | Developed by the Farm Equipment team after Lessiter's 2004 purchase of that magazine |
| Audience | Precision farming equipment dealers and specialists |
| Event | Precision Farming Dealer Summit, Indianapolis |
| Managing editor | Noah Newman, since March 2026 |
| Sister titles | Farm Equipment, Ag Equipment Intelligence, No-Till Farmer, Strip-Till Farmer |
| Official website | PrecisionFarmingDealer.com |
History of Precision Farming Dealer
Lessiter Media was founded in 1981 by Frank and Pam Lessiter as a niche agricultural publisher in Brookfield, Wisconsin. After it acquired Farm Equipment magazine in 2004, its editors added several dealer-focused products, and Farm Equipment's own anniversary history lists the Precision Farming Dealer brand among the milestones of that period.
The brand reflects how much of a modern dealership's business now runs through technology: GPS guidance, yield monitors, variable-rate controllers, telematics and the precision specialists who support them. Precision Farming Dealer gave those specialists a dedicated publication and website, separate from general machinery coverage.
In March 2026 Lessiter Media promoted Noah Newman, who joined in 2022 as technology editor, to managing editor of Strip-Till Farmer and Precision Farming Dealer. Newman had already been the lead editor on Precision Farming Dealer and had planned the Precision Farming Dealer Summit as editorial and program lead for several Lessiter events.
Precision Farming Dealer Today
Precision Farming Dealer publishes news, dealer profiles and business features online and runs special features such as Precision Specialist Week. Its signature event, the Precision Farming Dealer Summit, brings top precision dealerships from across North America to Indianapolis for two days of general sessions, dealer-to-dealer panels and roundtables.
Recent summit programs have featured speakers from manufacturers and groups including AGCO and PTx Trimble, CNH, the Association of Equipment Manufacturers and the Agricultural Industry Electronics Foundation, along with dealers, a Kentucky farmer and Purdue University digital agriculture professor Bruce Erickson.
What Precision Farming Dealer Is Publishing Now
Dealer business models
How dealerships price, staff and profit from precision service, subscriptions and support plans.
Technology and connectivity
Guidance, autonomy, data platforms, interoperability and the equipment standards that let machines talk to each other.
People
Profiles of precision specialists and dealer teams, including spotlight features such as Precision Specialist Week.
Precision Farming Dealer Editors and Staff
Lessiter Media announcements and Precision Farming Dealer pages name:
- Noah Newman - Managing Editor, Precision Farming Dealer and Strip-Till Farmer
- Mike Lessiter - President, Lessiter Media
- Luke Weigel - Summit sponsorship contact
- Frank Lessiter - Co-founder and Chairman, Lessiter Media
Who Reads Precision Farming Dealer
Readers are precision specialists, service managers and owners at equipment dealerships, plus manufacturers and technology suppliers. USDA's 2022 Census of Agriculture counted 1.9 million U.S. farms averaging 463 acres, and the larger operations among them are the main buyers of the guidance and data systems Precision Farming Dealer covers.
Precision specialists spend their days explaining to farmers why the screen in the cab is smarter than it looks. farm.FM offers farm satire and farm humor for everyone who has rebooted a display in the middle of planting, with ranch humor for cattle folks who still steer by hand. Its farm jokes require no subscription unlock.
Readers who want the full experience can pair the jokes with Tractor Tunes, the country music for farmers that farm.FM, the nation's first satirical farm site, plays between stories. This author page is a fine starting point.
Precision Farming Dealer Sources and Agriculture Authority Links
- Precision Farming Dealer Summit - the annual Indianapolis dealer event.
- Farms.com: Lessiter Media editorial promotions - Noah Newman's 2026 appointment.
- Farm Equipment: 55 Years - where Precision Farming Dealer fits in Lessiter's history.
- USDA NASS: 2022 Census of Agriculture - farm numbers, size and sales.
- USDA NASS Census of Agriculture - detailed farm and technology data.
Precision Farming Dealer FAQ
Who publishes Precision Farming Dealer?
Lessiter Media of Brookfield, Wisconsin.
What is the Precision Farming Dealer Summit?
An annual two-day meeting in Indianapolis for leading precision farming equipment dealerships from across North America.
Who edits Precision Farming Dealer?
Noah Newman was named managing editor in March 2026.
Who reads Precision Farming Dealer?
Precision specialists, service managers and owners at equipment dealerships, plus manufacturers and suppliers.
As farm machinery becomes as much software as steel, Precision Farming Dealer gives the dealers who support it a publication of their own.