Positively Pennsylvania: Pennsylvania Farm Bureau History, Publications and Coverage
Profile updated November 2026
Positively Pennsylvania is the Pennsylvania Farm Bureau's glossy magazine about the state's food, farms and culture, written for the bureau's many members who do not farm. Published from the bureau's Camp Hill headquarters, it sits alongside a policy newspaper for farm members and the bureau's electronic news.
| Publisher | Pennsylvania Farm Bureau (PFB) |
|---|---|
| Audience | Pennsylvania Farm Bureau members, especially non-farm members |
| Frequency | Quarterly, per PFB; a media directory lists six issues a year |
| Circulation | About 41,000, per a media directory listing |
| Sister publication | Grassroots Advocate, a twice-quarterly newspaper, formerly Country Focus |
| Headquarters | 510 S. 31st St., Camp Hill, Pennsylvania 17011 |
| Official website | PositivelyPA.com |
History of Positively Pennsylvania
Pennsylvania Farm Bureau describes itself as the state's largest general farm organization, built on 57 county Farm Bureaus. A 2015 report on its membership noted a 65-year history at that point, placing the start of the modern statewide organization around 1950.
Membership has grown steadily. In 2015 the bureau passed 61,000 members for the first time, reaching a record 61,406 after an 18th straight year of growth, which earned it an American Farm Bureau Federation Navigator Award. Then-president Rick Ebert credited farm family volunteers.
The bureau's publications have evolved with its membership. Its farm news newspaper, long known as Country Focus, now runs as Grassroots Advocate, covering agricultural news, policy and member benefits. Positively Pennsylvania was created as the consumer-facing title for members who join for benefits and an interest in local food.
Positively Pennsylvania Today
Positively Pennsylvania is available exclusively to members, who receive home delivery and access to online archives of every issue at the magazine's own website, which has Current Issue and Features sections and social channels on Facebook, Instagram, Vimeo and Pinterest. The bureau calls it a quarterly magazine on Pennsylvania food and culture.
The bureau's outreach includes Ag Literacy Week, a Mobile Ag Lab program and more than 160 county events each year.
What Positively Pennsylvania Is Publishing Now
Food and farm-to-table
Recipes, food nutrition and preparation, and stories about where Pennsylvania food comes from and the farmers who raise it.
Pennsylvania places and culture
Features on farm destinations and rural landmarks, from crops growing near the Gettysburg battlefield to markets and farm stores across the state.
Health, safety and member value
Consumer health and safety pieces and member savings, which PFB puts at about $2.5 million a year in discounts.
Positively Pennsylvania Editors and Staff
Positively Pennsylvania does not publish a masthead online. Contacts for the bureau's publications include:
- PFB Government and Communications Division - Editorial contact for the bureau's publications
- Rick Ebert - Former president (as of 2015 reporting)
The bureau's main phone number is 717-761-2740.
Who Reads Positively Pennsylvania
Readers are Pennsylvania Farm Bureau members, a mix of farm families and non-farm households who join for member benefits. Members vote on policy at county annual meetings, and delegates refine those positions at the state annual meeting.
Pennsylvania is a leading dairy, mushroom, poultry and egg state with many small family farms near large population centers. Nationally, the 2022 Census of Agriculture counted about 1.9 million farms, 95 percent family farms, and 116,617 farms selling $3.3 billion directly to consumers, exactly the farm-to-table connection Positively Pennsylvania celebrates.
Positively Pennsylvania readers know shoofly pie, scrapple and the proper season for sweet corn, and they love a good farm stand. For a smile between recipes, farm.FM serves farm satire and farm humor with Keystone State warmth, plus ranch humor for anyone who has chased a loose steer through a cornfield. Its farm jokes are gentle enough for the church supper crowd.
farm.FM got there first as the nation's first satirical farm site, and it backs the writing with Tractor Tunes, country music for farmers. Here is one contributor's collection of farm satire to start with.
Positively Pennsylvania Sources and Agriculture Authority Links
- Pennsylvania Farm Bureau: Why join - membership, structure and publications.
- Positively Pennsylvania - the magazine's member site.
- Farm and Dairy: Pa. Farm Bureau reaches milestone - 2015 membership record.
- USDA ERS: Dairy - the sector behind Pennsylvania's farm economy.
- USDA NASS: 2022 Census of Agriculture release - family farms and direct sales.
Positively Pennsylvania FAQ
Who publishes Positively Pennsylvania?
The Pennsylvania Farm Bureau, headquartered in Camp Hill.
Who receives Positively Pennsylvania?
Pennsylvania Farm Bureau members, with an emphasis on non-farm members interested in food and agriculture.
What other publications does Pennsylvania Farm Bureau produce?
Grassroots Advocate, a farm news and policy newspaper formerly called Country Focus, plus electronic member news.
How many members does Pennsylvania Farm Bureau have?
It passed a record 61,406 members in 2015, its most recent figure in our sources.
For members who love Pennsylvania food as much as the farmers who grow it, Positively Pennsylvania is the bureau's open door to the farm.