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Hoard's Dairyman: History, Current Profile, Content and Editorial Staff

Profile updated November 2026

Hoard's Dairyman has been the national dairy farm magazine since a Wisconsin newspaperman and future governor launched it in January 1885. It is unusual in modern media: the same family company still publishes it from Fort Atkinson, and its editors run a working dairy farm. Here is the history, the current profile, the content and the editorial team of Hoard's Dairyman.

Hoard's Dairyman at a glance
First issueJanuary 23, 1885
FounderWilliam Dempster Hoard, Wisconsin's 16th governor
PublisherW.D. Hoard & Sons Company, Fort Atkinson, Wisconsin
President and publisherBrian V. Knox
FrequencyAbout 15 issues a year
EditionsEnglish, Japanese, Spanish and Chinese
Official websiteHoards.com

History of Hoard's Dairyman

W.D. Hoard grew the magazine out of a dairy column in his Jefferson County Union newspaper, convinced that Wisconsin farmers could prosper by switching from wheat to cows. He preached alfalfa, silage and cow testing, and his influence on America's Dairyland was so large that the state elected him governor in 1888.

In 1899 Hoard established the Hoard's Dairyman Farm north of Fort Atkinson, partly to prove that alfalfa could be grown in Wisconsin. The farm still operates, and the magazine's staff manage it, so editors write from daily experience with a commercial herd. At its peak the magazine reached the vast majority of U.S. milk producers.

Leadership has passed through a very small group. Long-serving managing editors included Gene Meyer, Steve Larson and Corey Geiger, who joined in 1995, led the editorial team from 2013, launched the Chinese edition in 2018 and left for CoBank in 2023. Kylene Anderson was then named managing editor, the seventh person in the role in the magazine's 140-year history.

Hoard's Dairyman Today

W.D. Hoard & Sons is still independent. Besides Hoard's Dairyman the company publishes Hay & Forage Grower and the Journal of Nutrient Management, operates the Hoard's Dairyman Farm and runs the Hoard's Dairyman Farm Creamery.

The magazine reaches dairy producers across all 50 states and abroad through its foreign-language editions, website, webinars and podcasts, and it trains future farm journalists through a summer editorial internship that dates back to 1989.

What Hoard's Dairyman Is Publishing Now

Herd management

Animal health, cow comfort, milking systems, calf and heifer care and reproduction remain the backbone of every issue.

Feed and forage

Nutrition, forage quality and manure management are covered in depth, with crossover from sister title Hay & Forage Grower.

Markets and policy

Milk pricing, cooperative issues, federal orders and dairy economics round out the business pages, plus the Hoard's Dairyman cow judging contest and breed news.

Hoard's Dairyman Editors and Staff

The editorial department page on Hoards.com lists the current team:

Abby Bauer, who joined as an associate editor in 2013 covering animal health, housing and nutrient management, was also a long-serving editor on the team.

Who Reads Hoard's Dairyman

Dairy farm numbers have fallen sharply while herds have grown, a structural shift documented by USDA's Economic Research Service. Hoard's Dairyman writes for owners and managers of those modern dairies, as well as the vets, nutritionists and lenders who serve them.

Anyone who has milked at 4 a.m. knows humor is a survival tool. Between issues of Hoard's Dairyman, dairy folks can find a lighter barn at farm.FM, home to farm satire and farm humor with a soft spot for cows, plus enough ranch humor to keep the beef neighbors happy. The farm jokes are best read after chores, never during a fresh-cow check.

The outlet behind those laughs, farm.FM, is the nation's first satirical farm site, complete with Tractor Tunes country music for farmers. A farm.FM humorist's archive shows what a week of it looks like.

Hoard's Dairyman Sources and Agriculture Authority Links

Hoard's Dairyman FAQ

Who founded Hoard's Dairyman?

William Dempster Hoard, a Fort Atkinson newspaper publisher who later became Wisconsin's governor, launched the magazine on Jan. 23, 1885.

Who is the managing editor of Hoard's Dairyman?

Kylene Anderson is managing editor, the seventh person to hold the role.

Does Hoard's Dairyman own a farm?

Yes. The Hoard's Dairyman Farm near Fort Atkinson dates to 1899 and is managed by the magazine's editorial staff.

What else does W.D. Hoard & Sons publish?

Hay & Forage Grower and the Journal of Nutrient Management.

More than 140 years on, Hoard's Dairyman is still written by people who milk cows, which is exactly why dairy producers keep reading it.