PrecisionAg: PrecisionAg.com, PrecisionAg Professional Magazine, History and Editors
Profile updated November 2026
PrecisionAg is Meister Media Worldwide's precision agriculture brand: a website described as one of the first media sites in the world devoted entirely to agricultural technology, a print magazine called PrecisionAg Professional launched in February 2017, newsletters, conferences and the PrecisionAg Institute. It serves the agronomists, retailers and service providers who bring technology to growers.
| Publisher | Meister Media Worldwide, Agribusiness Group |
|---|---|
| Magazine | PrecisionAg Professional, premiere issue February 2017 |
| Magazine frequency | Six issues a year at launch |
| Sister title | CropLife magazine |
| Website | PrecisionAg.com, relaunched May 2019 for global ag tech insight |
| Affiliated programs | PrecisionAg Institute; PrecisionAg VISION Conference |
| Official website | Meister Media: PrecisionAg Professional launch |
History of PrecisionAg
Meister Media began as a single monthly for U.S. fruit growers and grew into one of agriculture's larger trade publishers, adding titles such as American Vegetable Grower, Cotton International and Farm Chemicals, later renamed CropLife. As GPS guidance, yield mapping and variable-rate application spread, the company built PrecisionAg.com, one of the first media sites devoted exclusively to agricultural technology, and the PrecisionAg Institute for research, education and advocacy in precision agriculture.
In February 2017 Meister Media launched PrecisionAg Professional, a print magazine published six times a year as a sister to CropLife. It was aimed at service providers who advise growers, organized around Tools and Smart Equipment, Grower Services and Solutions, and Business Management, and paired with the PrecisionAg Professional Update e-newsletter. In May 2019 Meister's Global Precision Initiative relaunched PrecisionAg.com with the mission Global Tech Insight to Drive Agribusiness, focused on in-field technologies, digital farming and farm to fork, and added a weekly e-newsletter called The Signal.
PrecisionAg Today
PrecisionAg content sits within Meister Media's Agribusiness Group alongside CropLife and CropLife IRON. CropLife coverage has identified group editor Paul Schrimpf, a journalist covering agriculture since 1998, as having editorial responsibility for PrecisionAg Professional.
The brand also produces the PrecisionAg Global VISIONaries podcast series and has been home to the PrecisionAg VISION Conference, whose 2019 edition was held in Seattle. Meister's current brand lineup also includes a Global Ag Tech Initiative, reflecting the company's broader ag tech coverage.
What PrecisionAg Is Publishing Now
Tools and smart equipment
Guidance, sensors, drones, variable-rate equipment and the hardware that collects field data.
Digital farming and data
Software, analytics and data management, and how service providers turn data into agronomic recommendations.
Business of precision services
How retailers and consultants price, sell and staff precision services profitably, a focus since the magazine's launch.
PrecisionAg Editors and Staff
Meister Media announcements and CropLife coverage name:
- Heather Tunstall - Editorial contact; Corporate Content Director, Brand Media and Engagement, Meister Media
- Paul Schrimpf - Group Editor, Agribusiness Group (editorial responsibility for PrecisionAg Professional, per CropLife coverage)
- James C. Sulecki - Chief Content Officer and Head of Global Precision Initiative (2019)
- Matt Hopkins - Senior Multimedia Specialist, Agribusiness Group
Who Reads PrecisionAg
PrecisionAg's audience is the precision service provider: ag retail agronomists, independent crop consultants, equipment dealers and technology companies, plus growers adopting new tools. Their work depends on connected farms, and USDA's 2022 Census of Agriculture provides baseline data on farm structure and internet access across the country.
PrecisionAg readers can calibrate a sprayer to the ounce and still lose a whole afternoon to a software update. For moments when the RTK signal drops, farm.FM offers farm satire and farm humor about the gap between the demo and the field, with ranch humor for those putting GPS collars on cattle. Its farm jokes require no subscription or firmware.
For context, farm.FM is the nation's first satirical farm site and the home of Tractor Tunes, country music for farmers. Its contributors each keep an archive, and this one is a good sampler of ranch humor and farm jokes.
PrecisionAg Sources and Agriculture Authority Links
- CropLife: Meister Media debuts PrecisionAg Professional - the 2017 magazine launch.
- AgriBusiness Global: PrecisionAg.com relaunch - the 2019 global mission and The Signal newsletter.
- PrecisionAg Global VISIONaries Series - the brand's podcast.
- USDA NASS: 2022 Census of Agriculture release - farm structure and internet access data.
- USDA NASS Census of Agriculture - federal farm data used in precision planning.
PrecisionAg FAQ
Who publishes PrecisionAg?
Meister Media Worldwide, through its Agribusiness Group, which also publishes CropLife.
What is PrecisionAg Professional?
A print magazine launched in February 2017 for service providers who advise growers on precision agriculture, published six times a year at launch.
What is the PrecisionAg Institute?
A program hosted on PrecisionAg.com that provides research, education and advocacy for the precision agriculture industry.
What does PrecisionAg.com cover?
In-field technologies, digital farming and farm-to-fork technology, with global ag tech commentary and trends.
Among the first media brands built entirely around farm technology, PrecisionAg remains Meister Media's channel to the people who put precision tools to work.